COMPARISON AND CONTRAST
To start with, and by way of comparison, let’s look at PPC (pay per click) advertising on the Internet. You can easily pay $5 (and as high as $100+) for a single click! A single click! And this “click” has no stickiness whatsoever. Talk about a risky ROI (return on investment). If you don’t make a sale right then and there, odds are you’ve lost the money forever. Say goodbye! Poof.
A card may cost about the same as a “click,” but it continues to make an impact for days, weeks and even months. Talk about “free” advertising and fantastic ROI!
Now, think about every other form of marketing available to you. Whether it’s email, phone calls, actual visits – even radio and TV spots – they have on thing in common. What is it? The impact is transitory. Non-permanent, in other words. People see or hear your spots, read your emails, appreciate your coming by – but a minute later it’s all forgotten.
Like PPC, you’d better hope you “nail ‘em” then and there, because you may not “see” ‘em ever again. And it gets worse. With the exception of email, all these other forms of advertising are expensive or time consuming – or both! As to email, it may not even be opened, due to spam filters and EOS* (Email Overload Syndrome).
Then there's voice broadcasting, which is probably our second favorite form of marketing for small businesspeople, network marketers, salespeople and the like. It has the advantages of being inexpensive, immediate and incredibly powerful in it’s own right. Unfortunately, it does not have the personal touch or dwell time of greeting cards.
Sure, ads of all kinds can and do make a subconscious imprint, particularly if you hit somebody over and over again with your message (which is what the big boys do). But if you don’t have that kind of ad budget, then you’re hoping to find somebody who is actively looking for what you have to offer in that very small window in which you are advertising. By the way, we call this “shotgun marketing,” because you’re not aiming at a specific point; you’re just hoping to hit something.
So, the upshot of all this is simple: for small businesses, most forms of advertising and marketing don’t have legs. You pay for them and hope they generate an immediate response, because in most cases that one-time exposure is all you’ve got. It's not pay and play – it's pay and pray!
Greeting card marketing is the ONLY form of marketing that turns everything else on it’s head. Sure, it’s harder to implement because it takes your time, not just your money. But when you consider all the foregoing, can you really afford not to using greeting cards? Particularly when there’s now a system, as we mentioned above, that makes doing card marketing a snap?
We don’t believe there are any more excuses for not sending greeting cards anymore. How about you?
* EOS: this is a syndrome we just made up, but we think it’s a real one!
GREETING CARD MARKETING THE RIGHT WAY
The new system we’re talking about is a marvel of design and technology. It’s called SendOutCards. If you haven’t heard of it, you will, because this product is poised to become a household name in coming years. Like the telephone, the TV and the cellphone, SendOutCards is a revolutionary, paradigm-shifting product. In our opinion, it should also be introduced to each and every person who studies business, marketing and related fields. It’s that important, and we believe it’s that critical to business success.
With SendOutCards you never have to schlepp to the card shop ever again! You can pick from thousands of beautiful cards online. All you have to do is select the card you want, type in your message (it will appear in your handwriting, with your signature) and press “SEND.” The next business day, your card is custom produced and sent out in the U.S. Mail, in an envelope with a stamp on it. Even the outside of the envelope appears to be hand-written--there’s no funny white computer-printed labels with this system.
Each card is custom made and costs about a buck, including postage!
Now you can use what we consider to be THE PERFECT FORM OF MARKETING without all the hassles and headaches. You won’t have to spend countless hours preparing cards, and you’ll be able to do so at a fraction of the cost, too. There’s no more excuses for not taking advantage of the power of sending greeting cards. Check out SendOutCards today.
SPECIAL OFFER FOR OUR LOYAL READERS
Hey, you got this far – to the end of the article. We want to thank you for that. We hope you found it interesting and useful!
So, the question becomes – are you serious about your business, and are you serious about sending greeting cards?
If so, we want to provide you a FREE INTRODUCTORY ACCOUNT to our preferred card sending system – SendOutCards. You can send a few cards on us! Yup! Try it out and see if you like it.
All you have to do is send us an email and let us know that you want it. We'll be happy to set you up. Please use the Contact form above left, or just click the email link. Put something like "Free SOC Account" in the subject line, and we'll get back to you ASAP.